Michigan Craft Brewers Prep Fall Beers as Seltzers, Slowdown Threaten Bottom Line

Free Press Reporter Brian Manzullo says it’s a volatile time for the state’s craft breweries.

A flight of beer ranging in color and liquid levels.

Roar Brewery prepares to open in Detroit’s Cass Corridor. Photo credit: Creative Commons

Michigan’s craft brewery industry has skyrocketed in recent years, but that growth could slow significantly, according to “Spirits of Detroit” columnist Brian Manzullo.

“We’re seeing a lot of breweries either merging, closing, or opening,” he says. “It’s sort of a volatile time in this business.” 

“No matter what craft beer is going through, there’s no shortage of options [in Michigan] no matter what kind of beer you like”  – Brian Manzullo

The popularity of hard seltzers and lighter drinking options is just one of many changes affecting the craft brewing industry. However, that doesn’t mean that local breweries aren’t releasing new products for what’s considered the best time of year for craft beer: fall. 

Short’s, for example, has a new fall-themed IPA made with all Michigan-grown ingredients, while Dexter, Michigan’s Jolly Pumpkin has released their first Pumpkin-flavored beer

Listen to CultureShift’s Amanda LeClaire speak with Manzullo about the latest Michigan brewery news and what to add to your drink list this autumn. 

Author

  • Amanda LeClaire is an award-winning journalist and managing editor and lead reporter of WDET's new environmental series, the Detroit Tree Canopy Project, as well as WDET's CuriosiD podcast. She was the host of WDET’s CultureShift and a founding producer of the station’s flagship news talk show *Detroit Today*. Amanda also served as a Morning Edition host at WDET and previously worked as a host, audio and video producer, and reporter for Arizona Public Media.