WDET 2023 listener survey results
Last summer, WDET asked listeners to take an in-depth survey to help improve public radio in Detroit. The survey received over 1,200 responses from listeners and WDET members.
The feedback shared below is a part of important data we are using to inform decisions to align and strengthen WDET programs and offerings to meet Detroit listener needs and interests.
Key survey findings
- Respondent answers to which programs they frequently listen to reflect Nielson Audio ratings in metro Detroit.
- Our current listeners and members rate WDET highly and about 75% of them would actively recommend us to a friend.
Who responded to the survey?
WDET targeted the survey to current listeners and members via messages on the air, at wedet.org, social media and e-newsletters. More than 1,200 people responded to an online survey between July 20 to Aug. 21, 2023.
Respondents included:
Demographics
Gender
Age Ranges
Annual Household Income
Education
Ethnicity
Marital Status
Listening Habits
How Respondents Listen to WDET
Hours Listened Per Week
Where They Listen to WDET
When They Listen to WDET
Weekdays
Weekends
Top 5 Other Radio Stations Respondents Listen To
Do They Listen to Podcasts?
Podcast Listeners Who Listen to WDET Podcasts
Where They Follow WDET on Social Media
Over 70% of respondents follow WDET on Facebook, followed by Instagram at over 40%.
Donated to WDET Within the Past 12 Months
Eighty-two percent of respondents said they donated to WDET within the past 12 months, with 31% of those saying they contributed because of a specific WDET program.
Top 10 WDET Shows Donated To
"Ann Delisi’s Essential Music" was the show most often indicated as prompting a donation at 61%.
Programming Feedback
Top 10 Music Genres Respondents Prefer
Programming Changes Respondents Prefer
Editor's note: "Other" category included write-in answers such as "more music," "no major changes" and specific music genres.
Likely They Would Recommend WDET to a Friend
If you have any questions or comments about the WDET listener survey, please contact WDET Program Director Adam Fox at adam.fox@wdet.org.
